The perfect marketing analogy! Love this video! Are you a follower or a leader?
From the marketing genius of Seth Godin, who writes on his blog today:
"My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.We need more guy #3s."
Thanks to my linked-in group member, Geoffrey Short
Director of Sales and Marketing at Bio-Safe, International for calling this to my attention today.