Ok, so a recent poll I looked at on Linked In estimated that most mid-to senior level executives get between 125-175 emails a day. That's just an average! So...when it comes down to it, you call and get voice mail. You write and have nothing but a Fed Ex delivery receipt to account for your message getting there, and you email and what have you got? You're in line...behind or among 174+ other emails DAILY! Sigh...So how are you supposed to set yourself apart from the competition, even when the other emails have nothing in common with yours? Face it, you are in competition with EVERY email...even those MailerDaemon emails because you are competing for TIME. Tick Tick Tick.
So how DO you make the cut?
Here are some Tips:
1. Get Personal. Image personalization is still a novelty on post cards, but is far beyond a novelty in emails. It can be used to spark an immediate emotional connection and has been known to result in a 10-15% return on response.
2. Have a strong subject line. you have about 54 characters to make this count! You know the old WIIFT (What's in it for them)? Tell them what's in it for them here! Tighter than twitter by half the size, you need to be pretty concise but comprehensive. The ultimate impossible task? I think not! Get creative!
3. Use the most familiar Sender Email you have. Your email prospect will open the emails he or she recognizes first. If you have a personal relationship, use a personal email address. Stay away from the impersonal info@ and news@ email sender addresses.
4. Create a Sense of Urgency. Catch their attention with your subject line and familiar sender address. Have a strong call to action in the first paragraph of your email.
5. Keep it brief. Don't use an email to oversell the virtues of a product or service. That's what the personal touchpoint is for. Be brief and give prospects a place where they can find more info, opt in to receive future communications from you, or a phone number to call you.
6. Branding!!! Every message you send must incorporate your brand in some way. It can range from the complex- like video and FLASH- to the utterly simple, like a logo, customized signature or slogan. The point is, you want each e-mail to be immediately associated with you.