March 20th, while many of you were still nicely tucked in your beds, I was en route to give a General Session presentation to an estimated 200 attendees at the North American Meat Processors Conference at The Drake in Chicago.
While NAMP had originally engaged me to give a general presentation on Marketing in Mean Times (a presentation I have given to a number of Associations previously) I found that while doing my research to customize the presentation,their needs were much more far reaching and indeed quite specific to one topic many industries face. So, I put my nose to the grindstone and researched and wrote a presentation about Breaking out of the Commodity Box from a strategic perspective.
The presentation was an overwhelming success and just under 50% of the audience also attended our (with the help of Peter Lineal, FGM Partner) afternoon workshop, where specific tactical insights were bantered about for about an hour in a more informal setting.
NAMP is a fantastic association and supports its dedicated member base with strong strategic programs and right-on-point tactical efforts to grow their constituent's business. I am honored to have been a guest speaker at their conference and am even more excited to have been able to provide insightful information on establishing unique selling propositions in an industry known historically to be hinged on price, price and price.
I am thrilled to welcome several new clients to the list of fine businesses we at Freakin' Genius Marketing work with as a result of our presentation at this conference!