Freakin' Genius...Loved this!

I just read about a local printer who wanted to encourage prospects to use them, so they sent 1,500 roundtrip transit bus and subway cards to show them how easy it was to get to their facility for a press check. The card, was sent attached to a full-color, 5-panel mailer that spelled out "Take a swipe at us" as the prospect unfolded it. RESULTS: 5% of all mailed recipients placed an order!