Small to Mid Size Business Use of Twitter Doubles

No surprise to us at Freakin' Genius Marketing, social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among small to mid-size businesses doubled, from 9% in 2009 to 19% in 2010.

The longer a SMB has been in business, the less likely it is to use Twitter, and those older SMBs (11+ years in business) are more likely to use printed Yellow Pages (37%) than those in business 0-3 years (17%) or 4-6 years (22%).

Additionally, and also not really a surprise, nearly one-half (48%) of surveyed SMBs use Facebook to promote their businesses—even more than the 43% of SMBs that report using e-mail marketin, with over one in five (22%) SMBs use blogging to promote their businesses.

So it seems, digital media is a largely integrated part of most small to mid size businesses' marketing plans. Is it part of yours? Contact Freakin' Genius Marketing today to create a tactical action plan for digital in your marketing.

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Scott Hermans said...

My wife and I followed your suggestion and established a facebook presence at and it is now our number one traffic referral! People use social networks almost daily. It makes perfect sense to be part of it as a business. You're a freakin' genius!

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