No surprise to us at Freakin' Genius Marketing, social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among small to mid-size businesses doubled, from 9% in 2009 to 19% in 2010.
The longer a SMB has been in business, the less likely it is to use Twitter, and those older SMBs (11+ years in business) are more likely to use printed Yellow Pages (37%) than those in business 0-3 years (17%) or 4-6 years (22%).
Additionally, and also not really a surprise, nearly one-half (48%) of surveyed SMBs use Facebook to promote their businesses—even more than the 43% of SMBs that report using e-mail marketin, with over one in five (22%) SMBs use blogging to promote their businesses.
So it seems, digital media is a largely integrated part of most small to mid size businesses' marketing plans. Is it part of yours? Contact Freakin' Genius Marketing today to create a tactical action plan for digital in your marketing.
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