This resource page is an excerpt from Be the News: A Guide to Going Viral With Your Human Interest Story, a highly reviewed Amazon Bestseller! 5 Stars!!!! Buy Your Copy By Clicking Here!
1. Decide which media outlets you want to target. You probably wouldn't pitch a story about senior citizens to an alternative rock radio station. Choose the media that will have an interest in your story.
2. Go to the web site for each media outlet. Most have a "Contact Us" page, but do not send your story idea to a general contact email address.
3. Look for an editor, producer or reporter and find their email address. Often, you will find it on a profile page for the person, or on a page with a story they did. Tip: You may have greater success contacting an editor or producer than a reporter.
4. If you can't find an email address for a specific person, try using the organization's default email structure. Most companies use a standard format for employees at their company email addresses. For example, they might be email@example.com, or firstname.lastname@example.org or email@example.com. If you want to reach reporter Jim Smith, but can't find his email address, see what the structure is for other employees there. Then, use that structure for Jim. If the addresses you found were firstname.lastname@example.org, try email@example.com.
5. Consider buying a list of media contacts. There are sources where you can buy a list of media email addresses and other contact information. If you want to reach a lot of media outlets, or can't find contacts for the ones you want, buying a list might be the best way to go.
Good Tips to Remember
· Keep your pitches short and to the point. Never deluge your contact.
· Put all information in the body of an email. Never use attachments.
· Never spam media outlets. Send personal pitches to each contact.