Does the Tweet have business applications? Heck yah!

Great Ideas on Using Twitter for Business

First Steps

• Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
• Add a picture. We want to see you.
• Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
• Point out interesting things in your space, not just about you.
• Share links to neat things in your community. ( @wholefoods does this well).
• Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
• Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
• Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
• Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
• Talk about non-business, too, like @astrout and @jstorerj from Mzinga.
  

Ideas About WHAT to Tweet

• Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
• Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
• When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
• Ask questions. Twitter is GREAT for getting opinions.
• Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
• Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
• When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
• Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
• Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. - Side note: I’ve gotta stop tooting my own horn).
  Or, if you do, try to balance it out by promoting the heck out of others, too.
  

Some Sanity For You

• You don’t have to read every tweet.
• You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
• Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
• Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
• 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
• If you tweet all day while your coworkers are busy, you’re going to hear about it.
• If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
• Learn quickly to use the URL shortening tools like Tiny URL and all the variants. It helps tidy up your tweets.
• If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
• Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
  

(Excerpts take from an original article by Jennie Gearhart at http://blog.hpcareernetwork.com/?p=212)