Boost your Business with Effective Testimonials

Some of the most effective marketing doesn’t come from you at all. It comes from your past customers.

Given the insurgence of Social Media Marketing a lot of us are fast becoming word-of-mouth businesses! One way to give your marketing efforts a push up the ladder is to encourage satisfied clients to sing your praises to people they know. To achieve results, remember these two key factors:

1. You must ask them for the favor. Don’t assume that satisfied clients will automatically mention you to others with similar needs.
2. You need to make it easy for them to act on your request. If it’s a testimonial you are looking for, give them the questions you’d like them to address in it, give them a print or online form, and make it so concise an activity they can do it in 5 minutes or less.

Web Worker Daily has a short, excellent primer on the features of an effective testimonial, how to ask for them, and how to use them most effectively. Here's a few of their insights:
  • What makes a great testimonial? They give details, cut out the sugar and help answer prospects’ objections.
  • Be specific. Good testimonials don’t stop at “They did a great job” or “The product made a difference in my life.” They explain why the service did a good job or how the product made a difference.
  • Be believable. Sugary and fake-sounding testimonials tend to lead to mistrust. To make a testimonial sound as credible as possible, include details like full name, business name, web address of the business and a photo. Video testimonials add more credibility. After all, would you give a fake video testimonial?
  • Make sure the testimonial answers common concerns. When prospects consider your product or service, what barriers stand in the way of their buying from you? Testimonials that erase potential objections are incredibly useful.

Read more about what makes for good testimonials at


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