Nearly seven in 10 Americans (67%) agree that "even in tough economic times, it is important to purchase products with social and environmental benefits", and half(51%) say they are "willing to pay more" for them.* Source- BBMB Conscious Consumer Report
That's a pretty compelling reason to pump up your green efforts, especially in the face of the current economy. Going green could actually be the catalyst to finding a whole new target market you may not have been reaching with your existing marketing tactics.
Going green can create efficiencies you never dreamed of, downsized line items as they pertain to energy costs, overhead and the like. There is no question that green efforts can also be positioned to differentiate you from your competitor who may not be practicing such earth-friendly ideologies in their business.
As for attracting new customers, it's got a big hook! Just look at the numbers. 67% of Americans recognize sustainability as being an important factor in their reason behind purchases. Also, as you seek to increase loyalty in a tough market, a lot of big brands have found that there is a huge WIN factor in showing customers that green is good for them. (Examples include SunChips new 100% compostable packaging, Walmart's initiative for Roll backs on Eco-friendly products,as well as their private label brands).
Saving the planet and producing results while weathering a most challenging economy can be what green marketing is all about to your company. Take a look at what you can do to be green and then tell everyone about your commitment to the planet. You will be amazed at the response!